Using Artists to Sell Condos in Miami and New York - NYTimes.com:"....“There is a very strong art market right now, with a much more diverse and large collector base than at any other time I can remember,” said Yvonne Force Villareal, a founder of the nonprofit Art Production Fund. She and a business partner, Doreen Remen, recently started Culture Corps, a for-profit art consulting business that advises real estate developers. The expanded art collector base has resulted in more buyers of high-end condos wanting artwork to be part of the experience of shopping for a new home. “Those who invest in high-end luxury homes also tend to have a strong knowledge of art,” said Helidon Xhixha, an Albanian-born artist who has shown his work at Art Basel Miami Beach, and who recently sold a piece titled “The Wall” to a private art collector for more than $540,000. The developers Property Markets Group and S2 Development hired Mr. Xhixha to create sculptures tailored to each buyer at Muse, a 68-unit condominium in the Sunny Isles neighborhood of Miami...." (read more at link above)
Follow @artsosbeach
